Entrepreneur · Marketing & Operations
Build brands
that actually sell.
I launch businesses, market them with ads and content, and run the operations behind live events and teams.
About
Business-minded.Builderatheart.
I'm an entrepreneur who likes owning the whole process: the product, the brand, the ads, and the operations that make it real. I started early: by my final year of school I had organized a national tech fest with 40+ participating schools and built a large-format 3D printer from scratch.
My approach is simple: start with a real problem, build the whole system, and ship it. As the founder of Lavella, I took plant-based laundry sheets from formulation to quick-commerce shelves: ₹1 lakh in revenue and around 1,000 units sold. With Alura, I built a D2C brand's entire online presence and paid-acquisition engine from zero, reaching 185,000 people.
I study business formally and keep an engineer's toolkit on the side. The result is someone who can read a P&L in the morning, launch an ad campaign in the afternoon, and run a live event at night.
₹1L
revenue generated at Lavella
~1,000
Lavella units sold
250K+
people reached through my ads & organic content
Expertise
WhatIbringtoabusiness.
Business Strategy
GTM strategy, unit economics, and growth experiments for D2C brands, validated by actual customers.
Performance Marketing
Paid acquisition on Meta and TikTok: campaign setup, targeting, and the ad creative itself. Reached 250K+ people reached across ads and organic content.
Content & Brand
Organic content, creative direction, and brand storytelling that give a new product a voice people recognize.
Operations & Events
Running live events and teams under pressure: from the F1 Abu Dhabi Grand Prix Champions Lounge to a national tech fest with 40+ schools.
Product Development
From napkin sketch to quick-commerce shelf: formulation, packaging, pricing, and the unglamorous middle of making things real.
Technical Edge
A background in AI/ML, software, and hardware, so I can build the website, automate the workflow, or prototype the product myself.
Projects
Proof,notpromises.
01D2C Brand · Founder
Lavella
Plant-based laundry detergent sheets for urban India, distributed through quick-commerce. As the founder I owned go-to-market and growth, taking the brand to ₹1 lakh in revenue and around 1,000 units sold.
02D2C E-commerce · Founder
Alura
Heated jackets for the US & Canada. Built Alura's entire online presence (website and e-commerce store) and ran paid acquisition on TikTok and Meta, from campaign setup to ad creative. The campaigns reached about 180,000 people, and 5,000 organically.
03Live Entertainment · Internship
F1 Abu Dhabi Grand Prix
A 7-day internship with Stories by Zinaida, a Dubai-based live entertainment agency, during F1 Abu Dhabi Grand Prix week. Selected to manage the live show in the Champions Lounge: coordinating performers, musicians, and actors, running the schedule, and handling on-ground operations for a VIP hospitality audience.
04Internship · TETR College of Business
Student Experience
Coordinating engagement, communications, and logistics for a student community from 60+ countries at a business school that teaches across continents. The role included doing AI sales-automation design, managing on ground prep for events, and finding opportunities to make experience better.
05Leadership · Events
National-Level Tech Fest
Organized my school's first national-level tech fest with 40+ participating schools. Every piece of stage and competition hardware was fabricated in-house with Arduino and 3D printing.
06Hardware · Solo build
Large-Format 3D Printer
Designed and built from scratch over a year: frame, motion system, electronics, firmware. Currently being rebuilt into a compact, rigid metal-frame machine using salvaged components on a sub-$75 cost.
07Hardware · In progress
Aerial Filming Drone
A custom drone built for aerial filming and as a learning platform: flight controller tuning, power systems, and frame design from first principles.
Journey
HowIgothere.
2025 → 2026
Founder, Lavella
Built a plant-based laundry brand for urban India: from formulation and packaging to quick-commerce GTM. ₹1 lakh in revenue, around 1,000 units sold.
2025 → 2026
Founder, Alura
Launched a heated jacket brand for the US and Canada: built the website and store, and ran TikTok and Meta campaigns that reached about 180,000 people.
2024 → Present
Student Experience Intern, TETR College of Business
Coordinating engagement, communications, and logistics for a campus of students from 60+ countries while studying business and entrepreneurship across continents.
2023 → 2024
Engineering → Entrepreneurship
Studied AI/ML at BMS College of Engineering, then made the deliberate jump to a global business program, keeping the engineering and adding the commercial lens.
2022 → 2023
Builder years
Built a large-format 3D printer from scratch, co-founded a game dev club, and led my school's first national-level tech fest with all hardware made in-house.
Toolkit
Toolsofthetrade.
Business
Marketing
Content & Creative
Leadership & Events
Engineering & AI
Hardware
Contact
Let's build something real.
Whether you're a recruiter, an investor, or a founder with a hard problem worth solving, my inbox is open.
Working globally